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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington, Pamela Hartigan
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Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.
Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.
By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.
Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.
- Sales Rank: #225643 in Books
- Published on: 2008-01-07
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 6.25" w x 1.00" l, 1.28 pounds
- Binding: Hardcover
- 272 pages
From Publishers Weekly
In this what's-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Using that thesis, the authors argue that the best place to find tomorrow's revolutionary business models is on the unpredictable fringes of the mainstream market. There, they find cases like Jack Sim and his Singapore-based World Toilet Organization, who have ingeniously improved living conditions worldwide (and goosed profits) by, among other schemes, convincing governments and corporations to compete for cleanest public restroom honors. The heart of the book are the case studies, of both for-profit and nonprofit social organizations (many of them in Asian and Indian countries), which are mined for ideas and theories regarding their impact on global markets and local communities. Elkington (The Chrysalis Economy) and Hartigan also give nods to such well-known enterprises as Whole Foods, One Laptop Per Child, and Band Aid, Live Aid and Live 8. Written with a business-magazine style, Elkington and Hartigan's eye-opening work and noble intent-bridging business acumen and social awareness-make a convincing case for unconventional entrepreneurship.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility, Ltd. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.
Most helpful customer reviews
54 of 55 people found the following review helpful.
Power of Unreasonable People
By J. Davis
I love the topic of course which is why I read this after already reading other similar books.
This book lays out a classification of different kinds of social entrepreneurs, ranging from pure charity to pure business. This is the strongest element of the book, since other popular books have not explicitly discussed the fact that all are possible. The book also tries to provide case studies, and indeed I took notes of things to go look up further. However the case studies are to brief and scattered to really be useful.
I found the book mildly engaging in terms of writing style. I finished it, but I also put it down a lot of times.
If you have been doing your homework in this space much of this book will be repeat, but there is enough new that its worth your time. If you are new to this space of social entrepreneurship start with either of Bornstein-How To Change the World, which is very engaging to read and provides sufficiently in-depth case studies that you feel like you learned a few examples. Another place to start might be Yunnus - Banker to the Poor, also very engaging, but focused on just one case.
0 of 1 people found the following review helpful.
Great for seeing what works but
By Mark K. Murphy
it would be improved by describing what's failed too.
The authors do well in categorizing the new organization models being used by social entrepreneurs and stoke the reader's enthusiasm to take on big problems. My only criticism is that it would have been additionally helpful to hear more in the many anecdotes about obstacles and what countermeasures worked or didn't work.
That said, this was a useful book that introduces the thought leaders in this growing community. If you and your team are are looking to solve a problem the market has not, I'd recommend it be on your list.
1 of 2 people found the following review helpful.
If you can't do - teach.
By Karen Livesee
When I bought this book I was excited. Who doesn't want to be unreasonable? However, I actually quit this book mid way through and never finished it. John seems to have never been an entrepreneur at all and has a disconnect in my opinion.
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